Use images and graphics that help tell your story

Use contrast to make information more memorable

Separate key data from the flow of text—the color—contrast sidebar in this example grabs the reader's attention and helps them more easily absorb important information.

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Use positioning to increase readability and impact

Appeal to the reader's natural tendency to scan a page before reading it by using simple page organization to engage the reader, capture their focus, and guide them into your content.

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Add appeal and emphasis with in-text elements

Drop a well-chosen element directly into text—such as the photo in the article column shown here or a pull-quote with a similar layout—to add interest and link the textual content with the subject of the photo.

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Crop images to focus the reader's attention

Crop and scale photos to make better use of space by focusing on key details. This small touch can have a large impact, adding to the overall professionalism of the finished document and enhancing the dramatic effect of a strong image.

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