While font style and color do a lot to give impact to text, you can add a little more to the look with different effects.
The picture shows you examples.
The first has an embossing
effect, which makes the text look raised off the page.
The second has an outline
effect, which removes the solid color fill in the text.
The last example uses an engraving
effect, which makes text look pressed into the page.
These three effects — embossing, outlining, and engraving — plus shadowing (not shown in the picture) can be used to make a simple heading look more like a logo. They have more impact on bigger font sizes, sometimes they're enhanced by bold or italic formatting, and they're best used sparingly.
You'll work with these effects in the practice session.