Creating a winning sales proposal

If you want to close the sale, you need to create a written sales proposal that stands out. Creating a proposal that rises above the rest doesn't need to be painful or complicated. You can employ some basic techniques to create sales proposals that will win you business.

To make your proposal a winner, follow the guidelines from Shipley Associates. Create a proposal that is customer-focused, responsive to the customer, and easy to read and evaluate. If your proposal clearly demonstrates your understanding of your customer's needs, you are on your way to making the sale.

If a sales opportunity requires a complex proposal, you can include a table in the proposal that shows how and where in the proposal you respond to each of your customer's requirements. You can also include graphics to highlight key information in the proposal and make your proposal more pleasant to read.

The following information and sample sales proposal can help you create a professional-looking proposal that wins you the sale.

Applies to:
Word 2003