You can find a wealth of information from secondary market research sources, such as research services and government statistics. However, when you require up-to-the-minute information that's specific to your company and product, you'll need to conduct primary market research. Primary market research techniques such as surveys, questionnaires, and focus groups can help you find just the information you need.
You can perform primary market research yourself or pay to have it done. Determine what primary market research technique you need to use, and determine whether you can use it in-house or whether you must hire a research agency. If you decide to use an agency, the research agency questionnaires can help you find the agency that's most suited to your needs.
Because primary market research can be time-consuming, most research participants need more incentive than the chance to make their voices heard. Decide how you will find qualified participants and how you will compensate them for their time and effort.
You can use the Primary market research survey template in Microsoft Office Word 2003 to gather information, or you can gather the same information in Microsoft Office InfoPath 2003 and have it automatically compiled for you. You can also use a checklist to help you prepare your research facility.
Finally, conduct your research or have it conducted, and document research findings. With good planning, you will collect information that is valuable for making business decisions and for planning your marketing strategy.
Click the following links for information and tools to help you conduct primary market research successfully.