A shape, a data graphic, and the data callouts.
What is a data graphic? A data graphic is a set of data callouts for a shape. That bears repeating: A data graphic is a set of data callouts for a shape. For example, this packaging shape has only one data graphic attached to it. But that data graphic contains three callouts. One, a text callout, shows the department name: Packaging. Another, a bar callout, shows the orders in process: 14. And a speedometer callout shows the average time it takes to process an order: 10 days.
A data graphic is attached to a shape, so if the shape moves the data graphic and all of its callouts move with the shape.
So to review our definitions: We have the shape itself, and we have the data graphic that is attached to the shape. Inside the data graphic are the individual data callouts.