Imagine you've applied your animation schemes and you're pretty happy with them, but you'd like a few specific modifications or additions. For instance, you want to change just the title effect on one slide; you want to animate a piece of art; and you'd like some effects to play automatically.
Use custom animation to make changes like these. You can also do things like alter the speed and direction of an effect.
To read more about custom animation options, click the Next button.