You can move a site hit frequency rule in the list of rules. Site name expressions are evaluated in order, so in most situations you should order the rules from most restrictive to most general. For example, "*" must always be the last expression in the list or none of the later rules will apply. For more information about site hit frequency rules, see About Site Hit Frequency Rules.

Move a site hit frequency rule

1. On the SharePoint Portal Server Central Administration for Server server_name page, in the Component Configuration section, click Manage the Search Service.
2. On the Manage the Search Service for SharePoint Portal Server page, in the Site Hit Frequency Rules section, click Manage site hit frequency rules.
3. On the Site Hit Frequency Rules page, rest the pointer on the site hit frequency rule name, and then click the arrow that appears.
4. On the menu that appears, click Move Up or Move Down.