Office Publisher 2007 is a desktop publishing and marketing materials program designed to help you efficiently create communications materials with rich page layouts — brochures, datasheets, booklets — and marketing materials in-house for print, Web, and e-mail.

Office Publisher 2007 can be used by anyone who wants to quickly create effective, high-quality print publications, such as newsletters, postcards, flyers, basic Web sites, or rich e-mail communications. Office Publisher 2007 doesn't require you to learn a complex desktop publishing program created for professional designers, and you don’t have to spend time trying to get your word processor to create complex layouts.

Office Publisher 2007 includes new and improved capabilities that help guide you through creating a wide range of marketing materials by applying your brand, using customer lists, using e-mail marketing, and more. New features in Office Publisher 2007 include:

• Improved Getting Started experience. Simply open Office Publisher 2007 to begin easily creating and applying your existing brand elements (logo, colors, fonts, business information) to all Office Publisher 2007 templates so you can maintain a consistent, professional look for your marketing materials.
• Easy, fast access to templates. Choose from a library of hundreds of professionally designed templates, including dozens of new templates for newsletters, postcards, e-mail messages, and more, and then customize them to meet your needs. Easily locate, preview, and open Office Publisher 2007 templates on Microsoft Office Online from within the Publisher Catalog. In addition, the powerful new Search functionality helps you find offline and online Office Publisher 2007 templates by typing keywords.
• Assistance with key tasks. Get help with key processes from concept to delivery with new Publisher Tasks, including compiling a mailing list and creating, publishing, and distributing your materials.
• Reuse frequently used elements. Access frequently used text, design elements, and graphics in the new Content Library. You can also reuse content for other publication types and distribution methods.
• Save as PDF or XPS. Convert your publications to a fixed file format, such as Portable Document Format (PDF) or XML Paper Specification (XPS) format, for hassle-free distribution. With Publish as PDF, you can create commercial press–ready files that printers can easily accept using a PDF workflow.
• New E-Mail Merge. The new E-mail Merge functionality includes support for bookmarks and personalized hyperlinks. Send a multipage publication, such as a four-page e-mail newsletter, as a single e-mail publication. Rich e-mail capabilities require Microsoft Office Outlook 2007 or Microsoft Outlook Express 6.0. Recipients can use a variety of e-mail clients and Web-based services to view the e-mail publication just as if they were viewing it within Office Publisher 2007.
• Improved catalog merge. Quickly build custom collateral such as a datasheet or catalog for a targeted customer or customer segment by using Catalog Merge.
• Powerful design tools. Identify and correct unintended desktop, commercial print, Web, and e-mail problems by using the improved Design Checker. Further customize your publications using the intuitive design, layout, and text tools available in Office Publisher 2007.
• Combine lists within Publisher. Using improved Mail Merge, you can create, manage, and store a single customer list in Office Publisher 2007 by combining and editing customer lists from multiple sources, including Microsoft Office Excel 2007, Office Outlook 2007, Microsoft Office Access 2007, and more.
• Create marketing campaigns. Improved integration with Microsoft Office Outlook 2007 with Business Contact Manager (available in Microsoft Office Small Business 2007 and Microsoft Office Professional 2007) provides new tools for managing and tracking marketing campaigns. Create your print or e-mail collateral in Office Publisher 2007 and use Office Outlook 2007 with Business Contact Manager to manage and track the materials you send and the responses you receive.

Office Publisher 2007 is designed to help small businesses bring more of their collateral development and marketing in-house with a collection of tools, templates, and guidance optimized for the creation of publications. Office Publisher 2007 includes capabilities that help guide you through the process of creating a wide range of marketing materials, applying your brand, and distributing via print, Web, or e-mail.

The Getting Started experience has been redesigned to make it easier for you to create professional-looking publications that reflect your brand identity right from the start. New functionality includes:

Create unlimited business identity sets for all your business and personal needs that include your company name, contact information, and logo.

• Apply and preview your brand elements — colors, fonts, business information, logo — within every Office Publisher 2007 template, before you choose a template. Maintain a consistent, professional look by applying your business identity as well as custom color schemes and font schemes to all your publications.
• Easily locate and preview Office Publisher 2007 content from the Microsoft Office Online Template Gallery within Office Publisher 2007.

   Note    Office Online Template Gallery requires Internet connection.

• Get started quickly with rich categorization and organization of user-created and downloaded templates within My Templates.

With Office Publisher 2007, you can:

• Use E-mail Merge to create and send personalized e-mail publications.
• Use personalized hyperlinks for personalizing the display text and destination of a hyperlink within an E-mail Merge.
• Add bookmarks to help readers quickly browse longer publications and those intended for e-mail or online viewing.
• Apply an e-mail template to multipage publications, such as a newsletter, and distribute as an e-mail message.
• Send Publisher files as PDF attachments using Office Outlook 2007 or Outlook Express 6.0 or later.
• Browse additional e-mail templates for creating e-mail newsletters.

Yes. For larger quantities and higher-quality printing, Office Publisher 2007 offers full commercial printing support, including four-color process and spot-color printing, cyan-magenta-yellow-black (CMYK) composite postscript, and professional commercial printing tools. You can also convert your publications to a commercial press–ready PDF or XPS file format for easier acceptance by commercial printers.

Yes. Office Publisher 2007 is included in Office Small Business 2007, Office Professional 2007, and Microsoft Office Enterprise 2007 (all license types).

Yes. It is the same full product as in Office Publisher 2007 stand-alone SKUs.

Yes. You can download a free trial of Office Publisher 2007 or try it in your Web browser through the online test drive.

The new user price for the full packaged version of Office Publisher 2007 is US$169. For users upgrading from prior releases of Publisher or Microsoft Office, the upgrade price is US$99.

When you use Office Publisher 2007 with Office Outlook 2007 with Business Contact Manager, you can:

• Initiate marketing campaigns from within Office Outlook 2007 with Business Contact Manager and use Office Publisher 2007 to create the materials.
• Use customer and prospect data from within Office Outlook 2007 with Business Contact Manager to complete an E-mail Merge or Print Merge from Office Publisher 2007 for personalized marketing communications.
• Manually track responses to marketing activities within Office Outlook 2007 with Business Contact Manager when you add tracking codes to your publications.
• Automatically track the click-through rate, bounce backs, and opt-outs for your e-mail campaigns when you use Office Outlook 2007 with Business Contact Manager, Office Publisher 2007, and Microsoft List Builder.

Yes. You can create and store a single customer list in Office Publisher 2007 by combining and editing customer lists from multiple sources including Office Excel 2007, Office Outlook 2007, Office Outlook 2007 with Business Contact Manager, Office Access 2007, and more.

Yes. You can open and edit Office Publisher 2007 files in Microsoft Office Publisher 2003 and Office Publisher 2002, as they share the same file format.

Yes. Publisher supports importing images including .emf, .wmf, .jpg, .png, .bmp, .gif, .tif, and .eps. You can import text from most word processors, including Microsoft Office Word, Microsoft Works, plain text, HTML, and RTF.

Yes. A free download will add new functionality to Office Publisher 2007 (and all 2007 Microsoft Office system programs) so you can convert your publications to a fixed format (PDF or XPS) for sharing across platforms and applications. There are settings for online viewing, desktop printing, or commercial press–ready. For more information, see Install and use a PDF or XPS add-in.

The tool you use depends on your Web site needs. If the goal is to give your business or organization a presence on the Web, use Office Publisher 2007 to create a quick Web site that is visually consistent with your print publications. Use Office SharePoint Designer 2007 if you need Web site management tools and the ability to make frequent updates, built-in scripting tools for interactive results, professional coding tools, and interactive elements such as search engines.

Office Publisher 2007 does not include a manual. Office Publisher 2007 includes an improved offline and online Help system that will help you get the most out of it. You'll have the option to search both offline and online Help for the latest topics and procedures. In addition, online tutorials and demos will demonstrate new Office Publisher 2007 functionality. Look for a list of third-party books written to support Office Publisher 2007 on the Office Publisher home page, when they become available.