Produce professional-looking postcards using Publisher

Applies to
Microsoft® Office Publisher 2003
Microsoft Publisher 2002

You know that postcards are a great way to keep your customers up to date, and how effective postcards can be at bringing in business. But you may believe that the time and cost involved in creating and printing postcards are beyond your limited resources.

Read on, and you will find out how, using Microsoft Publisher, you can quickly and cost-effectively:

Create a postcard

Start with a pre-designed publication in Publisher, and you can put together an attractive, informative postcard in a matter of minutes.

Postcard printed with a white border on Avery postcard paper

To make the process even more efficient, you can set up Publisher so that your return address and your customers' addresses are automatically inserted.

To create a postcard

  1. Start Publisher. In the New Publication task pane, click Publications for Print, and then click Postcards.

 Note   If you are using Publisher 2002, click Postcards in the New Publication task pane.

  1. Under Postcards, click the type of postcard you want (for example, Informational, Sale, or Special Offer).
  2. On the right, click the postcard design you want.
  3. In the Postcard Options task pane, under Size, click Quarter-page.

 Note   This option is not available for some postcard styles.

  1. Under Side 2 information, choose how you want information on the postcard's second side to be organized.

 Tip   To display side 2, use the page navigation controls at the bottom of the window.

  1. Under Copies per sheet, click Multiple.

 Note   This option is not available for some postcard styles.

  1. Use the page navigation controls to display side 1 of the postcard. In the Postcard Options task pane on the left side of the window, click Color Schemes, and select the color scheme you want.
  2. Click Font Schemes, and choose the font scheme you want.
  3. Replace the placeholder text and graphics in the postcard with information relevant to the postcard's purpose. Adjust the text size, if necessary.

 Tip   If you have created a personal information set, your personal contact information will automatically appear on your postcard.

  1. Save the postcard. On the File menu, click Print Preview to see how it will print.

Print the postcards

It's easiest to print your postcards to a printer that supports duplex printing.

Before you print your postcards on postcard paper, practice with some test sheets to make sure your postcard is printing the way you want.

 Tip   Avery has heavyweight stock specifically designed for printing postcards on ink jet printers. Look for Avery package #8387. The package even includes its own practice sheet.

To print your postcards on a printer that supports duplex printing

  1. In Publisher, open the postcard that you want to print. If you have your customer addresses in a data file, prepare the postcard for printing by merging the addresses into the postcard file.
  2. On the File menu, click Print or Print Merge.
  3. In the Print dialog box, choose the printer that you want your postcards to print to.
  4. Follow instructions for the printer to set up duplex printing.
  5. Under Print range, click All, and then click OK.

To print your postcards on a printer that does not support duplex printing

If your printer does not support duplex printing, you can still print postcards with merged information relatively quickly by creating two Publisher files, one for each side of the postcard. Then, you can print all of the first sides in one run, turn the paper over, and print all of the second sides in a second run.

 Note   If you are not merging customer address information into the postcard file and just want to print several copies of the same postcard, you can print your postcards without creating two separate files. Display the side of the postcard you want to print first. In the Print dialog box, under Print Range, click Current page. When the print run of this side is complete, flip the pages over, reinsert the paper into the printer, and print the other side.

  1. In Publisher, open the file containing the postcard that you want to print.
  2. Display side 2 of your postcard. On the Edit menu, click Delete Page, and then click OK.
  3. On the File menu, click Save As, and save the file with a new name (like PostcardSide1.pub).
  4. Open the original postcard file. Display side 1 of your postcard. On the Edit menu, click Delete Page, and then click OK.
  5. On the File menu, click Save As, and save the file with a new name (like PostcardSide2.pub).
  6. If you have your customer addresses in a data file, prepare PostcardSide2.pub for printing by merging the addresses into the postcard file.
  7. On the File menu, click Print or Print Merge.
  8. In the Print dialog box, choose the printer that you want your postcards to print to, and then click OK.

 Tip   If you want to print just a few postcards as a test case, under Print Range, specify which entries to print.

  1. When the print run of this side is complete, take the paper on which side 2 of the postcards printed, and flip the pages over on their long edges. Reinsert the paper into the printer.

 Note   You may want to practice the steps that follow with a test sheet first to make sure you know how to position the paper in your printer for the second print run.

  1. Open PostcardSide1.pub. If you have personal notes or other information to merge onto side 1 of the postcard file, merge the information.
  2. On the File menu, click Print or Print Merge.
  3. In the Print dialog box, choose the printer that you want your postcards to print to, and then click OK.

 Tip   If you are only printing a specific range of postcards, remember to specify the same range for both sides of the postcard.

 
 
Applies to:
Publisher 2003