Demo: Stay in touch with customers; send a newsletter

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Reach out to new and existing customers by creating impressive sales and marketing materials in-house with Microsoft Office Publisher 2003. This familiar Office program can help your employees create professional-looking materials for print, Web, and e-mail — without having to learn how to use software created for professional designers.

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Screen action Audio script
Publisher 2003 is opened at the start screen. The pointer moves to the task pane, and then selects Web sites and E-mail, E-mail, and Newsletter. It would be great to stay in touch with accounts and contacts on a regular basis, but it might be awkward to call them too much. A simple way to stay in touch is with an e-mail newsletter that provides helpful information to former customers and presents them with special offers and news about new services being offered. I'll create an e-mail newsletter because it's inexpensive and reaches customers quickly. Plus, its informational nature can be a more subtle sales approach. I'll start with one of the professional publication designs in Publisher 2003, and then customize it.
The pointer scrolls down the template list and clicks Bars Newsletter E-mail. I'll choose the Bars Newsletter E-mail because it's got a look and feel that I like.
The pointer clicks the Insert menu, clicks Picture, and then clicks From File. The pointer selects the Newsltr_logo.gif file in the My Pictures folder. We can start customizing the newsletter by removing the color scheme and replacing the flower with the Alpine Ski House logo.
The image is dragged to the upper-right corner and reduced in size to fit in the corner of the newsletter. The pointer selects the title of the newsletter, and the text is replaced with Alpine Ski House Gazette. I'll also need to change the title of the newsletter. You can see that customizing the newsletter is quite straightforward. If you can click and drag and cut and paste, you can create an e-mail newsletter.
The fully developed newsletter is opened. The pointer scrolls through the e-mail newsletter to show the rich graphics and nicely formatted text. For the sake of time, let's open up the fully customized newsletter so you can see how it looks when completed. Note that the e-mail newsletter contains rich graphics and nicely formatted text. Publisher helps create great-looking sales and marketing materials for print or online distribution. By creating the newsletter in-house, we are better able to respond to business conditions quickly and save money at the same time because there is no printing cost.
On the File menu, the pointer points to Send E-mail, and then clicks Send This Page as Message. Carol Philips is typed in the To box and Alpine Ski House Gazette is typed in the Subject box. The pointer clicks Send. Now that the newsletter is done, it's time to send it. It's not necessary to know anything about the technical intricacies of creating an online newsletter. Let Publisher do the work for you. Simply tell Publisher to send the e-mail newsletter as a message, select who to send it to from the contacts already in Microsoft Office Outlook® 2003 — including contacts in Microsoft Business Contact Manager — and send the newsletter. Here we select a distribution list that already contains all the people we want to reach. It couldn't be easier. This e-mail newsletter looks great in other e-mail clients and browsers, as well as in Outlook.
The e-mail newsletter disappears and a window showing the newsletter as received by MSN® Hotmail® appears. The pointer scrolls through the message. For example, here's what this newsletter looks like using the MSN Hotmail Web-based e-mail service — professional and impressive — yet it took only a short period of time to create and send the newsletter. We could even use Publisher 2003 to upload the e-mail newsletter to the company Web site, or to edit a Web page to include a two-for-one offer that was promoted in the e-mail newsletter. Publisher helps you reach customers quickly and inexpensively to respond to changing conditions.

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Applies to:
Publisher 2003