Create your own business cards in Publisher

Applies to
Microsoft Office Publisher 2003
Microsoft Publisher 2002

Successful marketing requires communicating the right image of your company to your potential customers — and then continuing the relationship after the initial purchase. A key tool in those efforts is a business card. In addition to serving as a convenient reminder of your contact information, a business card introduces your company and reinforces your company's image. A business card is also invaluable in building and sustaining word-of-mouth marketing.

But business cards don't do any good hiding in your desk, so get them circulating!

  • Offer business cards to your customers every time you see them, not just the first time.
  • Give business cards to every person in a group, not just the boss.
  • Hand out two cards, not just one. Ask the recipient to pass the extra one on to someone else.
  • Enclose two cards with every letter, birthday or holiday card, and thank-you note.
  • Include two cards in every media kit.

Publisher business cards in portrait and landscape orientation

In this article you'll learn how to design, customize, and print your own business cards:

Design your business card

Publisher makes it easy to produce effective business cards, whether you create your own design or use one of the Publisher designs. You can use Color Schemes and Font Schemes to select the colors and fonts that most accurately express your company image. You can further customize your business cards for specific market segments or locales, and you can add names and job titles for new employees as your business grows.

It's helpful to select your printing method at the beginning of the design process, so you can plan ahead for any printing issues that may affect your design decisions. The business cards that you design in Publisher can be printed on your desktop printer or taken to a commercial printer, depending on your needs:

  • You might want to take your design to a commercial printer if you have to precisely match a specific color, need a large quantity, or need precise alignment or folds. Commercial printers have sophisticated machinery and offer a variety of papers, inks, varnishes, and other options.
  • You can get great results with a desktop printer, too. Using a desktop printer is usually less expensive than going to a commercial printer (especially for smaller quantities), plus you have the flexibility to change your business cards at any time to better fit your needs. Most office supply stores carry pre-scored card sheets in a range of colors, as well as specialty papers with preprinted designs on them.

No matter how you choose to print your business cards, remember to include these basic elements:

  • Your company name and logo
  • Your name and title
  • Your mailing address and phone and fax numbers
  • Your e-mail address
  • Your Web site address (URL)

Create one-sided business cards

It is easy to get started by selecting one of the business card designs included with Publisher.

To create a business card

  1. Start Publisher.
  2. In the New Publication task pane, click Publications for Print, and then click Business Cards. (If you are using Publisher 2002, click Business Cards in the New Publication task pane.)
  3. Click the design that you want in the window on the right.

 Note   If your business uses a Master Design Set to create publications that project a consistent company identity, you can choose the business card from that set, so that the colors, fonts, and design of your card match the rest of your publications. For information about Master Design Sets, follow the link under See Also.

  1. In the Business Cards Options task pane, choose whether you want to include a logo and whether you want portrait orientation or landscape orientation. (These options may be unavailable if you've chosen a preprinted specialty paper for your design.)
  2. Under Copies per sheet, click One or Multiple.

 Note    If you choose the Multiple copies option, Publisher will print 10 copies per sheet by default. The Multiple copies option is recommended if you are using scored business card sheets, such as Avery card stock.

  1. In the Publication Designs task pane, click Color Schemes and Font Schemes to choose colors and fonts that match the rest of your marketing materials.
  2. To replace placeholder text with your own text, click the placeholder text and then type. In most cases, the text is resized automatically to fit within the text box.

 Tip    If you've stored your business contact information in a personal information set, it will appear automatically. To store your contact information, click Personal Information on the Edit menu.

To control text size in placeholder text boxes

In most cases, text is resized automatically to fit within a placeholder text box. However, you can adjust this setting.

  1. Click the text box.
  2. On the Format menu, point to AutoFit Text, and then click Do Not Autofit (if you are using Publisher 2002, click None).
  3. Select the text, and then choose a new font size from the Font Size list on the toolbar.

To replace a placeholder logo with your own logo

  1. Right-click the logo placeholder, and then click Wizard For This Object on the shortcut menu.
  2. In the Logo Designs task pane, click Logo Options.
  3. Under New or existing, click Inserted picture.
  4. Click Choose picture, locate the image that you want, and then click Insert. Publisher will automatically size the image to fit and update the logo in your personal information set.

 Tip   If you have included your logo in a personal information set, it will be added to new publications automatically.

Create two-sided business cards

The back side of your card is a great place to add information to make it easier for customers to do business with you. You might want to include any of the following:

  • Map
  • Driving directions
  • Coupon
  • Special discount for a referral
  • Company motto
  • Product list
  • Translation of side one into another language

To add information to the back of your business card

  1. Complete the steps for creating a one-sided business card.
  2. On the Insert menu, click Page.
  3. In the Insert Page dialog box, click OK.
  4. Add the text, images, and other information that you want to appear on the back of your card.
  5. When the back side of the business card looks the way you want, save the file.


If you are printing two-sided business cards on your desktop printer, test your design on plain paper first, for the following reasons:

  • Desktop printers often don't align two-sided documents precisely. This is especially true if your printer does not support duplex printing and requires you to manually reinsert paper to print on the second side.
  • To be printed correctly, front to back, the page margins of your card layout must be even (as they are in the default layout of 10 copies per sheet). If you have customized the spacing for margins or gaps, or if you have changed the Copies Per Sheet setting, the fronts and backs will be harder to align.

Print business cards on a desktop printer

To print business cards on a desktop printer

  1. Open the business card document that you want to print.
  2. In the Business Card Options task pane, under Copies per sheet, click One or Multiple.

 Note    If you choose the Multiple copies option, Publisher will print 10 copies per sheet by default.

  1. Load the printer with the paper that you want to print on.
  2. On the File menu, click Print.
  3. In the Print dialog box, choose the printer that you want to print to, and then click OK.

 Tip   You can test the printing orientation of the paper by loading a sheet of inexpensive or recycled paper into the paper tray. Draw a letter, such as R, P, or d on the top of the paper with a marker. Print the Publisher document onto the marked page. Based on the alignment of the printed sheet to the letter you drew, load the higher quality printing paper stock into the tray with the orientation corrected.


  • If your cards have portrait orientation, Publisher will automatically set them up to be printed correctly.
  • Unless you customized the size of your card, Publisher defaults to the standard business card size of 2 by 3.5 inches.

To set up business cards for a specific Avery sheet number (applies to Publisher 2003 only)

For best results, you should finalize your publication design before you follow this procedure.

  1. On the File menu, click Page Setup.
  2. On the Layout tab, under Publication type, click Label.
  3. Under Page size, click the scroll arrows at the top or bottom of the list box to locate the Avery product number that you want. Select either Avery 8373 - Business Card (8 business cards per page) or Avery 8871 - Business Card (10 business cards per page).

 Note   If the Avery product that you have is not in the list, check the information that came with your Avery product. Other Avery product numbers that are available in Publisher may be equivalent in size and layout to the product that you have purchased. For example, to print to Avery 8763, you can select either Avery 5163 or Avery 8163 in Publisher.

  1. Click OK.


  • You should avoid using any of the design and layout options in the Business Card Options task pane after you set up your publication with an Avery product size. Selecting these options will reset your publication size to the default size for the Business Card Wizard, and your cards might not be printed properly on the Avery product that you are using.
  • If you created a card with a portrait orientation by using a Business Card Wizard, selecting an Avery product size in the Page Setup dialog box will change your card to a landscape orientation if you allow Publisher to automatically adjust all wizard-created design elements after you select your Avery publication size. To print cards with portrait orientation on an Avery product, you need to manually adjust your business card content to fit the page.


  1. After selecting the Avery product that you want in the Page Setup dialog box, click No when Publisher asks Do you want Publisher to adjust the wizard created design elements?

Your card will be displayed in portrait orientation, while the paper will be displayed in landscape orientation. You may need to click Zoom Out Button image a few times to see your entire publication.

  1. On the Objects tool bar, click the Select Objects tool Button image, and then drag the selection box around the content of your business card.
  2. Click the Group button Button image that appears.
  3. To rotate the business card, point to the green rotation handle, and rotate the publication until it fits on the page.
  1. Load the printer with the Avery card stock that you want to print on.

 Note   Before you print on the Avery card stock, practice with some plain test sheets to make sure your business cards are printed the way that you want.

  1. On the File menu, click Print.
  2. In the Print dialog box, choose the printer that you want to print to, and then click OK.
Applies to:
Publisher 2003