As a physician, one very effective way to market your skills is through speaking engagements. Whether you're talking to community groups, peer groups, or other professionals, each time you make a presentation you are reaching a new audience, and potentially expanding your practice.
Interested in building relationships with referring physicians? Consider volunteering to speak at a medical seminar or to an association of specialists. Or perhaps you're trying to reach new patients directly? Set up a health education lecture at a local community center, club, or gathering. Be sure to choose an audience in line with your area of expertise. A sports medicine doctor, for example, may want to approach a golf or tennis club with a seminar idea. A pediatrician might want to visit the parents' association at a local school.
Of course, giving a compelling presentation that engages the audience requires preparation. Fortunately, you can do several things to make this process easier and less time consuming.
First, you'll want to organize your presentation by fleshing out the specific topics to be discussed. Next, you'll want to create the visual component of your presentation — the slide deck, by using Microsoft Office PowerPoint 2003. Using PowerPoint, you can include your practice logo throughout your slide deck to give your presentation a more professional, uniform look. To make sure that everything flows well and fits into the time you've been allotted, you'll want to do a dry run with the slide deck before the actual presentation. It's also worth visiting the room where you'll give the lecture to make sure that the space is suitable and that you understand the equipment you'll be using.
Finally, you'll want to archive your presentation for future use. You've spent valuable time preparing it, so why not increase its value by using it again?
The following tools and information will help you organize and create effective presentations that can help your practice bring in new patients and boost your bottom line.