Outlook 2010 introduces the Outlook Social Connector, to help add a social context to your work with colleagues and customers. In this short introduction, Michael Affronti, a Microsoft program manager, talks about the Outlook Social Connector as a way to empower information workers with knowledge about people they work with. As Affronti demonstrates, information about colleagues from social networks or line-of-business applications is displayed in Outlook. This gives work interactions a social context, which can help when meeting associates, and can help strengthen business relationships and build networks.