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Microsoft Office Outlook 2007 with Business Contact Manager lets you target and track customer response to your marketing campaigns. Create marketing campaigns that employ e-mail, direct mail print, telemarketing, or printed flyers. You can also track campaigns that were used at seminars, conferences, or in mass media, such as radio or T.V.
First create the marketing campaign using any program or media that you want. Then use Business Contact Manager for Outlook to create a record of the campaign. Depending on the type of campaign, you can select which of your Accounts, Business Contacts, or Leads are to receive the campaign.
You can track the effectiveness of the campaign by indicating which potential customers responded to the campaign.
How to do it (text version)
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