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About Web site statistics and Reports
The Reports service that is included in Microsoft Office Live Small Business analyzes your public Web site traffic and provides data about how visitors find your Web site, how they use it, how long they stay, the operating system and browser they use, and more. You can then use this information to improve your site's content and design and enhance your visitors' experience.
By viewing and analyzing your reports, you can learn which external Web sites your visitors are arriving from, which links to other pages on your Web site should be made more prominent, and
which pages work
well —
or not so well —
to attract and retain the interest of your visitors. In addition, you can view this information for the time period that interests you: for the hour, day, month, or year.
Notes
- You must activate Reports before Office Live begins to collect the data to be reported, such as page views and keyword usage. To activate Reports, on the Office Live Small Business Home page, at the top, click More, and then click Reports. On the Reports page, click Activate for FREE.
- Only account owners and Administrators can view site reports; users with Editor or Reader permissions cannot view them. For information about how to assign permissions, see Add, modify, or remove user accounts and permissions.
- When you print your reports, use Windows Internet Explorer for the best results.
What do you want to do?
Use the Web Site Usage Overview report
Using the Web Site Usage Overview report, you can define the most important site information to track. You can specify up to five different aspects of your Web site traffic to track in this report, and you can change these aspects at any time.
You can also add event records to the Overview report to track the success of marketing efforts, such as newsletter marketing campaigns or a new phonebook ad.
 Watch the video (1:51)
 View the Web Site Usage Overview report
- On the Office Live Small Business Home page, at the top, click More, and then click Reports. The Overview report appears near the top of the page. You can also view the Web Site Usage Overview Report on the Home page.
Visits, new visitors, and unique visitors
- Visits The total number of times a page on your site has been accessed during a specific time period.
- New Visitors The number of people who have visited your site for the first time during a specified time period.
- Unique Visitors The number of people, both new and returning, who have visited your site during a specified time period. This is distinct from visits, or "page hits," which does not count people, but instead counts the total number of visits to the site (including multiple return visits by one person).
Note On the Home page, if the message "There's a problem displaying your information right now" appears in place of the Web Site Usage Overview report, click More at the top of the page, and then click Reports to access your reports. Add an event - On the Office Live Small Business Home page, at the top, click More, and then click Reports.
- Next to the Web Site Usage Overview report, click Add an event. The New Event dialog box appears.
- Type a title and a description for your event, and then select the event type from the drop-down list.
- In the Financial investment box, enter the cost of your marketing event.
- Select the start and end dates for your event, and then click OK.
Add or change the events you are tracking You can track up to five events on the Web Site Usage Overview graph.
- On the Office Live Small Business Home page, at the top, click More, and then click Reports.
- Do one of the following:
- In the list of events, click an event, and then click Update Graph to show this event. The event is added to the graph.
- In the blue Web Site Usage Statistics title bar, click the wrench icon. The Options dialog box appears. Select the options that you want to track, and then click OK.
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Available reports
Every time a visitor comes to your Web site, statistics are collected. You can then use these statistics to understand how visitors use your Web site. The following reports are available.
Note The Reports feature cannot identify who clicked on your Web site. All page views are counted no matter where they come from, including any views from your Office Live account.
| Name |
Description |
More information |
| Visitors report |
The Visitors report gives you the number of people who visit your Web site. The Visitors report includes the following information:
- The number of visitors who access your site
- The number of pages each visitor views during his or her visit
- The number of views individual pages get hourly, daily, monthly, or yearly
|
To view this report, on the Reports page, on the left navigation bar, click Visitors.
|
| Site Usage report |
The Site Usage report lists the number of visits to your Web site and the number of page views during a specified time period. The report also shows the number of people who contacted your business through the conversion point pages.
|
To view this report, on the Reports page, on the left navigation bar, click Site usage.
|
| Referral reports |
The Referral
report shows the number of visitors who reached your site in a given time period and where they came from (the referring source). A referring source could be a link on an affiliate or
association Web site or a link to your site from a
new online article or blog entry. You can view referring sources by specific page, by domain, and by domain type, such as .edu, .com, or .org.
|
To view these reports, on the Reports page, on the left navigation bar, click Referring sources.
|
| Keywords reports |
The Keywords report shows you the search engines and keywords that visitors used to find your Web site. It also shows how many people visited your Web site and the number of pages that were viewed, including the conversion point pages. |
To view these reports, on the Reports page, on the left navigation bar, click Keywords.
|
| Page Usage report |
The Page Usage report
shows your site's most frequently requested pages, the pages where your visitors enter your site, and the pages where they exit it. This information can help you determine the most and least popular pages on your Web site and the pages that receive little or no traffic. |
To view this report, on the Reports page, on the left navigation bar, click Page usage.
|
| System Statistics report |
The System Statistics report
provides the following types of information about your visitors:
- The types of Internet browsers they use, such as Internet Explorer or Mozilla Firefox
- The screen resolutions visitors use, such as 800 x 600 x 32
- The operating systems in use, such as Windows XP or Apple Mac OS X
Knowing that your visitors are using different operating systems and software can help you improve their experiences on your site. For example, if most of your visitors use an old version of Internet Explorer, you want to make sure that your Web site works properly and looks good when it is viewed in that browser version. |
To view this report, on the Reports page, on the left navigation bar, click System statistics.
|
Top of Page More information about reports
The following articles will help you get the most from the reporting feature.
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