Use reports
Reports are a great way to find out information about your Microsoft Office Live Small Business Web site. You can tell how many people visited your site each day, what pages they looked at, how they found your site, and more. You can use these reports to improve your Web site.
You can vary the time
frame for each report. Compare monthly, weekly, and daily statistics, or create your own custom time frame. Use this feature to determine when your Web site is getting the most use.
Data for these reports begins to be collected at the time your Web site is created, but some reports may not contain data right away. Because most of the data in the reports is generated by visitors using your Web site, the amount of data increases as more people visit your site.
Notes
- You must activate the Reports feature before Office Live can begin to collect the data to be reported, such as page views and keyword usage. To activate Reports, on the Office Live Small Business Home page, at the top, click More, and then click Reports. On the Reports page, click Activate for FREE.
- For the best results when printing your reports, use Windows Internet Explorer.
In this article
The following reports contain information that you can use to improve your Web site.
Visitors report
The Visitors report details how many people are coming to your site and when. Visitors to your Web site are categorized as unique, new, and repeat visitors, and you can choose the time frame that interests you most.
A unique visitor is any individual visiting your Web site. The person may have visited before but has left your site and then come back. A new visitor is one who has never visited your site before. New visitors are counted in the total number of unique visitors. Subtracting the new visitors from the unique visitors gives you repeat visitors.
The Visitors report is valuable for knowing when to promote your business and if your business is attracting attention on the Web.
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Site Usage report
The Site Usage report helps you understand what visitors do on your Web site and when. This report details which of your visitors take an action on your Web site. It also gives you the number of pages viewed or the number of conversions, if you have designated conversion point pages.
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Referring Sources report
The Referring Sources report communicates where your Web site visitors come from and, in some cases, how they found your site. There are many different types of referring sources, such as search engines, other Web sites, or
direct links. Referrals through search engines can be either organic searches or search ads.
Search engine users type a keyword, which returns a list of results. There are two types of results: paid ads and unpaid
(or organic search) listings. If you use an online advertising program, your ad can appear in the paid ad areas of search results. When a user clicks your ad, the referral type is a search ad. If your Web site listing appears in the unpaid listings and a user clicks it to reach your Web site, the referral type is an organic search.
Your Web site may also be listed in other Web sites, such as a listing
in the directory of a professional organization or a listing on the Web site of a related business. This type of referral is called a Web site referral. A direct referral is one where your visitor did not use another Web site to get to your site, for example, when a user types your Web address into a
Web browser's address bar.
The information in the Referring Sources report lets you see which sites your visitors were viewing before linking to your site. If you find that you are successful at finding visitors through professional organizations, you may want to join other complementary associations. If you find that certain search engines are sending many visitors to your site, you may want to supplement those organic searches with search ads.
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Organic Search Keyword report
The Organic Search Keyword report lists the search engines and keywords that people are using in searches that result in visits to your Web site. The report gives the number of visits and views the keywords generated, all of the pages views during that visit, and how many of those visitors reached one of your conversion point pages.
Search engines use a complex method to determine the order of unpaid, or organic, search listings in a search result, and each search engine uses a different method. The results are listed according to the way that the search engine determines the relevance of the Web site content to the keyword used in the search. An unpaid listing is called an organic search result.
Knowing which keywords connect people with your Web site will help you determine what your customers are looking for. With that information, you can add more keywords to your Web site that match the organic search terms, or you can promote products or services that had a lower profile.
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Keywords report
The Keywords report shows you which search engines and keywords were used for the searches in which visitors found your Web site. It also reveals how many people visited your Web site and the number of pages that were viewed, including the conversion point pages.
The report lists
each keyword and search engine used to reach your Web site. It also shows how many visits to your site that keyword generated and how many total pages those visitors viewed. Of those visitors, you will also see how many reached your conversion point pages.
This information is valuable because you can see what keywords are relevant to your Web site. It also gives you an idea of how long people are staying on your Web site. If the numbers of visits and views are nearly identical, it may indicate that visitors are arriving and leaving your Web site because they are not finding what they are looking for on those entry pages. You may want to change the content to include information that is directly related to the keywords.
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Page Usage report
The Page Usage report tells you which pages on your Web site are viewed the most. Besides the total number of page views for each page, you can also tell which pages were the entry pages to your Web site and which were the exit pages from your Web site.
This information is valuable because you can determine whether visitors are moving through your site or not. If you have one or two pages that have high number of views, a high entry page count, and a high exit page count, users are probably not finding the information they are looking for.
Most Web site visitors only take a few seconds to scan a Web page for the information they want. If your Web page doesn't catch their attention in those few seconds, the visitor will probably move on to another page or a different Web site.
On pages that get more views, ask yourself:
- Can my visitors find the most important information in a few seconds?
- Is there too much information on this page? Can I break it down into smaller bits of information?
- Can I create new Web pages that contain more information and put a link to them on this page?
- Is there enough information? Do I have all the pertinent information my visitors are looking for?
- Are there clear links to other areas of my Web site that relate to this page?
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System Statistics report
For the most part, each person has a different computer setup. Some are using newer versions of software, some are using older; some like their font size big, and others prefer small fonts. The System Statistics report helps you determine what operating system, browser, and screen resolutions your site visitors are using. This information can help you optimize your Web site to suit the majority of visitors to your Web site.
Several popular Web browsers, such as Internet Explorer and Mozilla Firefox, are in use today, and each displays your Web site a little differently. By viewing your site in the browsers that your site visitors are using most, you can adjust your Web site to display it to the best advantage. The same is true for operating systems, such as Windows Vista or Mac OS X, and screen resolutions.
By adjusting your Web site to display best when using the most popular system settings, you can be assured that your Web site visitors will get the best possible viewing experience.
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