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When you save your work as a Web page, the alternative text description is used by the Web browser (browser: Software that interprets HTML files, formats them into Web pages, and displays them. A Web browser, such as Microsoft Internet Explorer, can follow hyperlinks, transfer files, and play sound or video files that are embedded in Web pages.) if pictures or shapes are slow to load or if they are missing.

1. Click the picture (picture: A file (such as a metafile) that you can ungroup and manipulate as two or more objects or a file that stays as a single object (such as bitmaps).) or shape (AutoShapes: A group of ready-made shapes that includes basic shapes, such as rectangles and circles, plus a variety of lines and connectors, block arrows, flowchart symbols, stars and banners, and callouts.).
2. On the Format menu, click AutoShape or Picture and then click the Web tab.
3. In the Alternative text box, type the text you want. The text can be as long as you want, but some Web browsers might be able to display only a limited number of the characters.