As a financial advisor, you're an expert at helping others with their business and investment decisions. But are you doing all you can to market your own business? With a good marketing plan, you can bring your services to the attention of new and existing clients who can benefit from your expertise.

Before you spend time and money on marketing, you need to have a plan. First, gather information about your market and your target audience, and then create a plan to help you make the best use of your marketing resources.

One way to draw attention to your practice is to send out a newsletter with information relevant to your clients' financial goals. Whether you print your newsletter or send it by e-mail, a newsletter gives you a chance to show clients what you have to offer and to remind them where to go when they need financial advice.

The following links take you to information and tools to help you plan and execute a marketing strategy for your practice.

• Successfully market your financial services (Article)
  Read these tips for marketing your professional services.
• Market your financial planning service with a custom e-mail newsletter (Article)
  Learn how an e-mail newsletter can help you reach your clients.
• Business planning checklist (Template)
  Use this Excel template to assign owners and deadlines to the tasks required to write a business plan.
• New prospect summary (Template)
  Organize your information about new prospects with this InfoPath template.
• Tactical marketing plan (Template)
  Use this Word template to create an effective tactical marketing plan.
• Marketing budget plan (Template)
  Plan your marketing budget using this Excel template.