When prospective clients visit your Web site, you have about six seconds to make an impression. To keep visitors engaged, make sure that your Web site clearly highlights your unique capabilities and summarizes how your clients can benefit from your services. Managing consultant Michael W. McLaughlin suggests 10 golden tips for creating a more compelling Web site that conveys the breadth and depth of your skills.

There's no need to hire an expensive Web developer to create and maintain your Web site. You can use Microsoft Office FrontPage 2003 to construct a site that is attractive, easy to navigate, and simple to maintain. Using FrontPage, it's a snap to modify Web site pages yourself by typing and formatting text; adding graphics, tables, and other page elements; and revising your site's organization.

Don't let prospective clients pass you by with a click. Use the following articles and tools to create and maintain a compelling Web presence.

• Build a compelling Web presence (Article)
  Learn from consultant Michael W. McLaughlin about how to create an engaging Web site.
• Create a Web site with FrontPage (Training)
  Follow these step-by-step instructions to create a simple Web site by using FrontPage 2003.
• Planning and organizing FrontPage-based Web sites (Book excerpt)
  Web-programming expert Jim Buyens describes a better way to organize your site.
• Customer gallery: The PR Guy
  Learn how consultant David Kirk used FrontPage 2003 to update his company's Web site.