The pressure has been growing for corporate marketers, including channel managers, to demonstrate a return on marketing investment (ROMI) and a contribution to the company's bottom line. In fact, there's mounting evidence of a direct relationship between ROMI and a marketer's take-home pay. In these articles and templates, Guy R. Powell, a principal at marketing consultant company DemandROMI, introduces his approach to measuring ROMI and provides useful Microsoft Office Excel 2003 templates for marketing channel managers to calculate their own departments' ROMI.

• Manage marketing plans to achieve corporate goals (Article)
  Create marketing plans that tie marketing activities to the company's bottom line.
• Create a results-oriented marketing plan (Article)
  Learn to calculate whether a proposed marketing activity is likely to generate enough revenue to justify the costs.
• ROMI hurdle-rate calculation (Template)
  Calculate the minimum return that a marketing activity must realize in order to meet company goals by using this Excel 2003 template.
• Return on marketing investment (ROMI) worksheet (Template)
  Use this Excel 2003 template to calculate whether a proposed marketing activity is likely to meet the company's hurdle rate for marketing spending.
• Add, change, or remove conditional formats (Article)
  Learn to customize elements of the Return on Marketing Investment (ROMI) Worksheet template.
• IF (Article)
  Learn about the logical function IF, which is used extensively in the ROMI Hurdle-Rate Calculation template offered here.