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Write effective business letters
Article By James Stroman, Kevin Wilson, and Jennifer Wauson Important notice for users of Office 2003     To continue receiving security updates for Office, make sure y...
Word 2003
Profiling your target audience
Article How well do you really know your customers? Are they price-sensitive and more likely to choose the least expensive option? Are your customers trend-conscious an...
PowerPoint 2003, Word 2003
Marketing your open positions
Article Let's face it, many job descriptions are bland. They are usually dated and were most likely created by the compensation and benefits branch of your organization...
Word 2003
Communicate to, through, and for your channel partners
Article By Cindy Kennaugh, On The Mark Communicating with customers is obviously important and gets the attention of marketing channel managers. However, communicating ...
Word 2003
3 steps to a great elevator pitch
Article By Guy R. Powell Has this ever happened to you? You're in an elevator. The CEO of your hottest prospect is also in the elevator and realizes that he recognizes ...
Word 2003
Discover the importance of target audience profiling
Article By Cindy Kennaugh, On The Mark A target audience profile (TAP) is a written and very detailed appraisal of your customers' characteristics, attitudes, and behav...
PowerPoint 2003, Word 2003
Create high-impact press releases
Article By Cindy Kennaugh, On The Mark Press releases are the most powerful and cost-effective marketing tool for building credibility. Why? Your target audience is mor...
Word 2003
Writing a press release
Article Communicating with the press is a key responsibility of marketing communications managers. Press releases are one of the most powerful tools that you have in yo...
Word 2003
Collecting input for your marketing strategy
Article The information you gather as you plan your marketing strategy lays the very foundation upon which you will build all of your marketing strategies and plans. Th...
Word 2003
Learn the key concepts of messaging
Article By Cindy Kennaugh, On The Mark Messaging is the identification and documentation of major company or product themes that you want your customers to understand. ...
Outlook 2003, PowerPoint 2003...
Create a business plan
Article Adapted from Microsoft Small Business Kit by Joanna L. Krotz, John Pierce, and Ben Ryan Every business plan is a unique document because each plan details the s...
Word 2003
Write a successful sales proposal
Article Show All Hide All By Brad Douglas, Shipley Associates Winning business in today's competitive market often requires some type of written proposal. When a custom...
Word 2003
Develop a marketing communications plan
Article By Cindy Kennaugh, On The Mark Marketing communications (marcom) include customer-facing materials such as brochures, press releases, Web sites, and trade show ...
Word 2003
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