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Home > Products > Publisher > Publisher 2003 Help and How-to > Publisher and the Web > Creating Web sites

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Plan your Web site

Applies to: Microsoft Office Publisher 2003

Before you create your Web site, ask yourself these questions:

What do I want the site to do?
Whom do I want to visit my site, and how do I keep them coming back?
What look and tone— exciting, humorous, serious— will help convey my message to my audience?

It's critical to target information to your particular audience. Publish content that they find important. For a nonprofit organization, this could be information about current events. For a mid-sized corporation, it could be the latest news about corporate tools and processes. Whoever your audience, ask yourself what essential information they need to know, and then give it to them.

Show Effective ways to use the Web site that you create

Give technical support to customers or workgroups.
Post a calendar of events for group members.
Offer a clearinghouse on consumer product information.
Create a personal home page (home page: Main page of a Web site. Usually has hyperlinks to other pages, both within and outside of the site. One Web site can contain many home pages. For example, the Microsoft home page contains a Products home page, which contains other home pages.) for planning family events, sharing vacation photos, pursuing a hobby, or just having fun.
Post an electronic resume for prospective employers.

Show Products and services on the Web

Reach potential clients with information about services or products.
Introduce new products and services, and make special offers.
Sell merchandise directly through an electronic catalog.
Build corporate identity, brand awareness, and good public relations.
Publish the latest product or service information.
Publish your product literature and user guides.

Show Information gathering, feedback or interaction via the Web

Conduct research through surveys and questionnaires.
Create an educational forum for sharing the latest information in a given discipline.
Exchange information among members of clubs and across organizations.
Recruit participants for volunteer and fundraising activities.
Develop a qualified list of client prospects for goods and services.

Show How others contact you via the Web

Mail, call, or send you a fax.
Send e-mail messages.
Submit forms on your Web site that allow them to order products and give you credit card information.