The demo opens with a title card that displays the text Conduct secondary research.

Secondary market research can improve the quality and timeliness of business decision-making. The data you gather is useful for learning about your industry, your customers, and your competitors.

The MSN® Search page appears, and the phrase market research global construction is typed in the search box.

Secondary market research is information that is publicly available. The trick is finding it. One of the best places to search for market research information is the Internet. Unfortunately, because the Internet is so vast, you can waste a lot of time looking for information.

The Research task pane appears in Microsoft Office Word 2003, and the word microsoft is typed in the Search for box. The pointer clicks the arrow next to the drop-down list box that contains the list item All Reference Books and then clicks Thomson Gale Company Profiles. The search results appear on the right.

When I need to find information quickly, I use the Research task pane in Word 2003. This connects me to focused sources that offer relevant, high-quality information.

The scene changes to a tracking Gantt chart of a secondary research schedule in Microsoft Office Project Professional 2003. A cell containing the phrase Requirements Gathering & Analysis is selected. While the pointer clicks the down scroll arrow on the vertical scroll bar, the document scrolls up.

Because I work on several projects at once, I use the Secondary Market Research schedule in Project. This helps me keep my projects on time and within budget.

The scene changes to the form titled Market Research Information Questionnaire in Microsoft Office InfoPath™ 2003. While the pointer drags the down scroll arrow on the vertical scroll bar, the questionnaire scrolls up. Then the scene changes to the form Market Research Information Questionnaire in design mode, showing the top of the questionnaire. The subheading Contoso Market Research is typed.

Sometimes I need to get customer and market information from the sales staff. To speed up this process, I post the Secondary Market Research Gathering form on the company intranet. Then the sales staff can fill out the form, and I can compile the research in one place.

The scene changes to a Microsoft Internet Explorer window, showing the Research task pane on the left and Thomson Gale profile information on the right. The profile information scrolls up. The pointer clicks Company Overview, which expands to display information.

Secondary market research is a key part of successful marketing, and these tools help me focus on what's important.

The Microsoft Internet Explorer window disappears. The text Microsoft Office appears with the Microsoft Office logo, and under them the URL http://www.office.microsoft.com appears.