Customer $ APPEALS - marketing mix priority analysis

 Customer $ APPEALS - marketing mix priority analysis 

Description

Customer$APPEALS is an acronym for “Customer $ Cost/Value Availability, Packaging, Performance, Ease-of-Use, Assurances, Life Cycle Cost, Social Influences.” Customer$APPEALS is a methodology used to analyze the features and factors around effectively marketing a product/service.

Provided by
Intellectual Arbitrage Group

Intellectual Arbitrage Group

Microsoft Partner

For more variety, visit the Intellectual Arbitrage Group site.

Version:
Excel 2007 or later
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10,775
File Size:
19 KB
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