For more than twenty years, Michael W. McLaughlin has worked as a management consultant with clients in businesses of every size, from startups to some of the world's highest-profile companies. Michael's work challenges the conventional wisdom that has guided professional service marketers for decades. He offers a fresh — and profitable — approach to marketing, selling, pricing, proposal writing, and client relationship management.

Michael has written extensively on project planning, client/consultant collaboration, project execution, and change management. He regularly speaks on these subjects for such varied organizations as the Institute of Management Consultants USA, the Council of Supply Chain Management Professionals, and the National Retail Federation.

Michael is the coauthor, with Jay Conrad Levinson, of Guerrilla Marketing for Consultants (John Wiley & Sons, 2005). He is the editor of two Web sites that focus on the latest news, strategies, and practices for consultants. His blog, "Guerrilla Consulting," was named the best B-to-B marketing-topic blog in 2005 by MarketingSherpa.com, an online publication for professional marketers.

Find out more at Guerilla Consulting and Management Consulting News.*

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